Why do I need a Terms & Conditions page on my website for SMS/texting to work?

Last updated: October 19, 2026

Context

When setting up telephony and SMS outreach through Delfa, customers may be asked to provide a publicly visible Terms & Conditions (T&C) page on their website. This requirement can come as a surprise, especially for organizations that already have a Privacy Policy page but have not yet published a separate T&C page.

Answer

US telecom carriers have made SMS/texting compliance stricter through A2P (Application-to-Person) campaign registration requirements. As part of this, carriers now require that your website includes a publicly visible Terms & Conditions (or Terms of Service) page — similar to your existing Privacy Policy page.

This is a carrier-level requirement, not a legal mandate in the same way a Privacy Policy is. It applies to new A2P SMS campaign registrations. It does not apply retrospectively to previously approved campaigns.

Once a T&C page is live on your website, please share the URL with the Delfa team so the SMS campaign can be submitted and texting can be enabled.

To meet this requirement, follow these steps:

  1. Add a Terms & Conditions (or Terms of Service) page to your website. This can be a standalone page (e.g., yourwebsite.com/terms) or combined with your Privacy Policy on a single page.

  2. Ensure the page is publicly accessible — it should be reachable without logging in, similar to your Privacy Policy.

  3. Share the URL of the T&C page with the Delfa team so they can complete the A2P campaign registration and enable SMS outreach.

Lead recruiters and admins can also add the URL in Delfa. Click your organization name in the header, click Manage, then open Compliance and fill in Terms and Conditions URL. Delfa then shows the link on your webforms alongside your privacy policy link, if you set one.

Note: If you are unsure what to include in your Terms & Conditions, we recommend consulting your legal team or marketing firm to draft content appropriate for your business. You may use other companies' T&C pages as a reference, but ensure the content accurately reflects your own organization's policies and requirements.